Scope Of Work
The project involved Graphic designers, UX-UI designers, illustrators and developers who combined their efforts to deliver a robust digital product
UX Design
Keeping the target audience in mind the UX design was made very simple using the KISS principle.
UI Design
The colors and illustrations were designed to suit the business following a component-based design system.
Project Goals
Keep the car owners/users updated, provide better connectivity and control car features from the app.
Merchandise Access
Get User Educated
Ease of access
Research
We spoke to the BMW owners between 30-55 age group. We surveyed to learn what features or services will they like to have on-the-go for a better experience of the app.
Key Takeaway
01
No Platform Available
02
No idea about service stations
03
Need real reviews
04
Need easy to use App
User Flow
Following the research & strategy phase, we created user stories and user flow map that depicts the journey of both the user.
User
Login Screen
Book Appointment
Dashboard
My Car
Manage
Car Details
Control
Buy Now
Merchandise
Execution
With a detailed study, designers began to visualize the ideas and thoughts to create an experience. Many factors affected the execution, such as experience, aesthetic considerations, taste, understanding the design principles, and knowledge.
The Result
The app saves your time and lets you lock or unlock your BMW and activate the climate control, anytime and anywhere. Simplified UX helps you find your car in a panic situation. A single tap can find dealers and schedule service appointments.
Case Studies
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